Owned and operated by ZarTex Pvt. Ltd., SAYA is a luxury fashion label launched in 2017 under the visionary leadership of Al Razzaq Fibres—one of Pakistan’s most renowned textile powerhouses. With a commitment to excellence and couture-level craftsmanship, SAYA was created to redefine everyday wear for the modern woman—combining sophistication, elegance, and comfort in every piece.
At its core, SAYA is driven by a passion for high-quality textiles and an unwavering dedication to design. Our garments are crafted for women who value both style and substance—whether they’re leading in the boardroom or enjoying a leisurely lunch. Designed to offer polished, versatile pieces that blend timeless aesthetics with modern sensibilities, SAYA stands as a true lifestyle brand.
Backed by Al Razzaq Fibres’ decades-long legacy in premium textile production, SAYA is supported by a family-driven team committed to innovation and quality. As trusted suppliers to Pakistan’s top designers and leading high-street brands, Al Razzaq Fibres brings unparalleled expertise to every thread of the SAYA experience.
Entering Pakistan’s fashion landscape with a bold vision and a meticulous design team, SAYA specializes in pieces that transcend fleeting trends. Each collection is created with close attention to detail, aiming to fuse classic silhouettes with contemporary elements—resulting in styles that are as timeless as they are relevant.
One of our signature offerings, the Spring/Summer Unstitched Digital Luxury Lawn Collection, features an exquisite blend of vibrant colors, refined prints, and intricate threadwork embroidery on superfine Pima Cotton. Every ensemble is a celebration of craftsmanship and design—made to be collected, worn, and remembered.
With its strong foundation, elevated design ethos, and commitment to quality, SAYA is on its path to becoming one of Pakistan’s most coveted fashion brands.
Opt for Style, not Fashion.
Choose a Lifestyle, not just a Wardrobe.
Choose SAYA.
